The Experience


  With decades of automotive industry expertise, we bring extensive experience to help drive positive growth for our clients.


  Leadership Journey


Ray Fisher, our President, brings a comprehensive background in the automotive repair industry. His career path exemplifies dedication, continuous growth, and industry leadership:


  Early Career


Starting as a porter at a new car dealership, Ray quickly advanced to become a parts counterman and later assistant parts manager at a high-volume Cadillac dealership, where he managed their B2B wholesale operations.


  Collision Repair Management


At age 28, Ray transitioned into collision repair management, taking on increasing responsibilities:

  • Led a major facility expansion from 2,000 to 10,000 square feet
  • Developed comprehensive service integration across dealership departments
  • Built and managed relationships with dealer customers, fleet accounts, and internal departments
  • Orchestrated successful coordination between parts, service, and sales operations


  Industry Leadership


Ray's commitment to industry advancement led to several key positions:

  • District Chair for the West Michigan I-CAR Committee
  • Multiple leadership roles in the West Michigan Bodyshop Association (WMBA), including Vice President, President, and Chairman
  • Served as an expert witness for legal proceedings in automotive cases


  Executive Positions

  • Vice President of Automotive Service Association of Michigan (ASAM)
  • President of ASAM (2010-2018)
  • Executive Director of Automotive Service Association (ASA) (2019-2021)

Key Achievements


  Legislative Impact

  • Successfully updated the Motor Vehicle Service & Repair Act of 1974 (MVSRA)
  • Reversed Michigan's legacy law on sales tax for returned cores
  • Developed and supported successful autonomous vehicle legislation
  • Negotiated modifications to EPA refinishing regulations, saving the industry significant costs


  Professional Recognition

  • I-CAR Founders Award
  • Two-time recipient of ASA Legislative Person of the Year Award
  • ASA Affiliate of the Year Award
  • Accredited Master Automotive Manager designation from the Automotive Management Institute (AMI)


  Current Focus

Ray maintains strong relationships with various State Departments, including:

  • Secretary of State Office
  • Office of Investigative Services
  • Business Compliance and Regulation Division
  • Business Regulation Section


  His commitment to industry advancement, combined with extensive practical experience, positions him as a trusted leader in     automotive repair and service management.